Prezi of Treatment

Video of Treatment & evaluation

Evaluation

Below is a video presenting our treatment: it includes different ideas about our upcoming music video which is a track by Frank Ocean called "Miss you so".
The things that went well about our treatment was that the audience (peers) enjoyed the idea of using photographs as a key motif. Through this we can also add flashbacks which will present the different stages of couple's relationship. As a group we believe this idea is key because, its what makes our music video unique from the ones that are already out there. On the other hand the audience, did not initially support our song choice because they thought it was quite typical although when we explained how we planned to make creative by using technical elements and motifs they gradually believe that the song choice was suitable. Therefore, as a group we have decided to proceed with this song.
During our treatment we also grasped the idea that settings for the music video also is significant, and some ideas that we have come up with include, Central London, sitting room (therefore it would be ideal to use one of our groups living room due to the fact that it will be more accessible and therefore we would have more time to record also the studio will be used as the main setting for the lip syncing due to the fact that it will be easier to control and show the relationship between the two actors.
Further more another option we have is to go to Central London and record the male actor and vehicles (being cars and buses) moving really fast this would help the audience to understand that a lot of time has passed which will emphasise the break up of the couple.

Case studies

Below are case studies of music videos I have chosen to examine and analyse, while picking these music videos I tried to narrow them down to my interests and possibly to something similar to the music video I will be creating.

“National Anthem” is from Lana Del Rey’s album Born to Die.

Synopsis: The song narrates a relationship Lana had shared with a wealthy partner. The main element of the  song is about escapism and living the rich life as well as being careless. She reminisces on the good times they shared on such occasions as when he would drive her up to the Hamptons with him. 

"Tell me I'm your National Anthem 
Ooh, yeah, baby, bow down 
Making me so wow, wow 
Tell me I'm your National Anthem 
Sugar, sugar, how now 
Take your body down town 
Red, white, blue's in the skies 
Summer's in the air and 
Baby, heaven's in your eyes 
I'm your National Anthem 
Money is the reason 
We exist 
Everybody knows it, it's a fact 
Kiss, kiss 

I sing the National Anthem 
While I'm standing over your body 
Hold you like a python 
And you can't keep your hands off me 
Or your pants on 
See what you've done to me 
Give me Chevron"

Lyric analysis: comparing to some of Lana Del Rey's other songs such as 'Blue Jeans' this song is more towards the hip hop genre rather than indie. Although the phrase 'money is the reason, we exist' is something unique to indie artists due to the fact that they are known to comment on today's society in comparison to mainstream artists this also emphasises on Lana's indie attributes in the song. 

Themes: A reoccurring theme that comes up in this song is the theme of patriotism and America. Quite evidently the song is titled "National Anthem" and the colour scheme being 'red, white' and 'blue' in the skies is used therefore making it appeal to the American public significantly. 

Camera shots: In this music video the camera work is reflected with different types of shot angles which helps to make the video more realistic and appealing. The music video is introduced as Lana Del Rey is reenacting as Marilyn Monroe's 'Happy birthday' song this was captured using different rages for example: medium close up, long shots as well as some of the movements are panned from within the audience also a key factor within the camera work was that the camera is handheld this could imply that it was purposely trying to give an effect of this style of video being vintage or retro we could also back this statement with the flicker that was used as well as the part where the video was in black and white. Shortly after the performance we encounter an eye line match as she looks at her partner whom is 'ASAP Rocky'. During the video the closeups of Lana especially when she is moving her hand over ASAP Rocky's leg reflects her love/compassion as well as the illusion of living a wealthy life this evident from her chosen attire (Mis En Scene) which is formal yet simplistic which connotes with the idea of being 'elegant'. Throughout we see many medium angles of Lana Del Rey where she in very engaged with the camera in the sense that she is constantly making eye contact, one could state that this is to prove her significance in the music video. Furthermore we also pick up tracking motions of the familys movements rather with the camera being held still the shots follow the actions of the family, this could imply that the idea of a 'family' in this scenario is the most significant element. 
In terms of editing, it is clear to make the judgement that the video was purposely made out to look vintage as well as that element of retro.This is evident from the overlay layers of blurs that intentionally make the video look older than what it actually is. However this is understandable as it suits the videos main narrative which is to recreate John F.Kenney's extermination.

The second case study I will examine and analyse is Katy Perry's 'The One That Got Away'

The main shot is modernistic, The use of flashbacks for instance using Katy Perry as a narrator in the sense that she is an elderly women created a bond between the audience and the protagonist as she is almost narrating her own life and the events that have took place. The way that the mis-en-scene that has been used connotes through the range of colors that has been conducted for example: black, white and grey links back to the "elderly women" and the sense that time is passing.
Camera Work: The two shots of Perry as well as the partner 'male' sexualises her. Furthermore commenting on the septia tone that was also used show how long ago it was when comparing to her life now therefore highlighting some sort of nostalgia. Shots are often reflected back to the present time and presents her looking sad which supports the audience to sympathies with her, for example "in another life, I would be your girl" these set of lyrics link to the mourning of her lover and more significantly how her life use to be as it no longer is the same. Furthermore the wide shot of her sitting alone on a bed reflects her loneliness. 
A key symbolization: the use of tattoo's links her experience with her lover and the fact that he has left a permanent mark on her. The two close ups of the arm evidently shoes the audience the transformation in her skin and how the mark has kept the same despite her physical appeareance this suggest that her past has left a huge mark on her and this is presented through the tattoo. 

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Evaluation

During the past few lesson's my group and I, carried out a practice recording session where we used a song from Frozen this was 'Let it go'. Each person was allocated a role these are as follows: myself and Esther were in charge of the camera, while Duygu was directing and Kamran was the artist, I believe we all fulfilled our roles this is evident from the fact that we completed the video including all the editing that took place. We used a variety of different technical elements for example the different types of camera shots, these included long shot, close up and pan shot; the reason we used different shots was to portray different moods of the song and we wanted to reflect it in the music video. However the technical elements that we need to take into consideration next time is to put everything into focus.

Part 2.

Brief B: short film.

This was extra research I conducted on short films, due to not being sure of whether I would pursue to create a short film or music video. Because of this reason I decided to have a look at both short films and music videos and in the end decided to go for the music video where I have conducted more in depth research in my case studies.